SalesBench

Don’t strap an order agent onto a broken sales process. When underperforming DSRs are freed from keying orders, they won’t miraculously start selling. They’re order-takers. Replace those who won’t sell. Now you can. SalesBench — the talent pipeline for foodservice distributors. Instant bench depth — on tap.

Don’t strap an order agent onto a broken sales process.

When underperforming DSRs are freed from keying orders

…they won’t miraculously start selling. Learn more

They’re order-takers.

Replace those who won’t sell.

Now you can.

House owner standing in his office overlooking the warehouse, reading a report with a frustrated look
Try the Talent

Order like a customer.

Keep the best — let go the rest. Our severance subsidy keeps it humane.

Not a purge — a course correction back to customer-facing excellence.

House owner and advisor reviewing the SalesBench cut plan in a distributor office overlooking the warehouse

Who stays, who goes.

Invest in your best.

Let the bottom half go.

60-day full pay for who goes.

No additional out-of-pocket spend required.

SalesBench Fee Holiday is the bridge.

Digital DSR · on the line

What Danna does

Customers prefer a live desk that acts like the ‘string around their finger’, calls them on their schedule, calls back when they’re too busy, and won’t let them miss the cut-off.

  • Calls on customer’s schedule / recalls on request — always on 24/7/365
  • Knows customer, item, price, and delivery schedule
  • Takes the order in natural conversation — English, Spanish, Portuguese, Italian, and Greek
  • Confirms orally and by text
  • Finishes with no-stock/sub, missing regulars, A/R, and one new item
  • Discusses growth rebate - tracks in real time, nudges to maximize.
  • Schedules sales talk - Danna asks for opportunities to discuss lowering food cost, and remembers the answers and outcomes.

Try the Talent

Danna on the desk

Danna on the desk
ACES on the street
New business landing

Sample math

House sales: $100,000,000

House accounts (owner/purchasing): 15% = $15,000,000 — stay with ownership; not in the SalesBench fee base

Street book: 85% = $85,000,000

Outside DSRs: 18

Inside CSRs: 5

Dollar trail

  1. Fully loaded cost — the half of DSRs who go $140,000 × 9 = $1,260,000
  2. Fully loaded cost — inside CSRs $70,000 × 5 = $350,000
  3. Total loaded cost coming off $1,610,000
  4. ACE pool — two-thirds of CSR/inside savings only ⅔ of $350,000 = $233,000 Performance pool for the remaining ACES — paid out for real gains in item mix, GP$ per delivery, gross margin, and new accounts. Aim: the whole pool pays out for a job well done, so your DSRs are the highest paid among competing distributors.
  5. Bottom-line gain $952,000 Net of SalesBench fee and ACE pool @ 100% paid
  6. After-tax profit line 2.1× ATNP Demo House trailing twelve-month net income on $100M sales: $895,000. Bottom-line gain of ~$952,000 takes that line to about 2.1× after-tax profit on this math.

Growth Strategy

SalesBench fully executes your top-line growth strategy.

Growth Strategy

The Case for Danna

Broken promise: Our competitors promise their order agents will free DSRs from keying and provide them tools and insights, the found-time theoretically transforming underperformers into ACES who finally sell — it’s fiction.

In practice, all our competitors accomplish is to add a shiny new cost center with minimal sales gain and no lift in who actually sells.

SalesBench alone offers cutting-edge AI, purpose-built to fully replace underperformers and deliver ACE results, while your ACES keep ACING.

Growth rebate

Same doors, bigger orders.

  • Danna conducts sales calls like an ACE — probing mix, driving follow-through, and closing the gap.
  • The growth rebate is not just ‘maybe-numbers’ on a page — it’s an ongoing sales dialogue Danna brings to life with every account on the book.
  • She tracks progress in real time, nudges to maximize, and schedules sales follow-ups distinct from ordering.
  • Lands on every book that moves at cutover, so consolidation has more reasons to stick.
  • Pays for loyalty and growth.
  • Pays on gross sales and mix improvement.
  • SalesBench runs your growth program, or builds and runs one for you.

New customer acquisition

Target new doors

  • SalesBench executes a one-of-a-kind, battle-tested, and proven new customer acquisition program.
  • SalesBench lands the new customers your underperformers wouldn’t — at a tiny fraction of the cost.
  • SalesBench markets via multiple targeted postcard mailings amplified by email and social.
  • SalesBench delivers 2-4% response rate via irresistable offer and multi-touch campaign.
  • SalesBench wins market share like an ACE. Learn more

Acquisition Program

SalesBench Acquisition Program vs a street DSR

  • typical DSR expectation, about one new door a month (twelve a year)
  • SalesBench Acquisition Program: about 50 new doors, about $7.8M annualized sales, about $30K campaign cost. Learn more
  • 4x typical DSR performance at just 21% of the cost of a fully loaded DSR.
  • Only high-value customers by design, not your competitors' throwaways.